Baptist Health Lexington to Mark Name Change with Unveiling, Lighting of Signs
Baptist Health Lexington, formerly Central Baptist Hospital, will mark the official unveiling of its new entrance signs and the lighting of its new beacon signs at 6 p.m. Tuesday, February 5.
Baptist Healthcare System, which operates seven hospitals statewide, has re-branded itself and all of its hospitals to Baptist Health to unify its family of services. The new brand indicates that the system is much more than a group of hospitals, but a broad variety of healthcare services and facilities known for exceptional, experienced care using the latest medical innovations. The new brand also reflects a national shift to focus on preventive care and health improvement of the population.
Inspired by nature, the new logo conveys a Baptist Health that is growing and nurturing the vision of a healthier Kentucky. The space between the four leaves forms a cross in recognition of the system’s spiritual roots. The veins of the leaves create a star burst representing the vitality of a dynamic and innovative organization.
Baptist Health signs and other identifying features at each location will be replaced over the next few years. Eventually every branded piece will be changed, with transitions planned in the most fiscally responsible manner possible.